Wednesday, October 21, 2009

A New Electronic Reader, the Nook, Enters the Market; New York Times, 10/21/09

Motoko Rich, New York Times; A New Electronic Reader, the Nook, Enters the Market:

"As widely expected, Barnes & Noble unveiled its Nook electronic reading device at a splashy news conference on Tuesday to generally positive views from the publishing community, and offered some details about its whispered-about lending capabilities.

The Nook electronic reading device from Barnes & Noble was unveiled Tuesday, offering a competitor to the Kindle.

As much as anything, publishers seemed relieved that Barnes & Noble, which operates the nation’s largest chain of bookstores, had produced a credible alternative to Amazon’s Kindle. The Nook, priced at $259, went on sale Tuesday afternoon at, at a price that matched the latest edition of the Kindle. The Nook will ship starting in late November.

Amazon currently dominates the market for electronic readers. Estimates vary, but according to the Codex Group, a consultant to the publishing industry, Amazon has sold about 945,000 units, compared with 525,000 units of the Sony Reader...

One of the differentiating factors of the Nook is that customers can “lend” books to friends. But customers may lend out any given title only one time for a total of 14 days and they cannot read it on their own Nook while it is lent."

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