Thursday, December 24, 2009

Is Amazon Working Backwards?; New York Times Bits Blog, 12/24/09

Nick Bilton; New York Times Bits Blog; Is Amazon Working Backwards?:

"Newsweek’s current issue features some impressive Q&As with people in business and politics “who impact the big stories of the day”.

In the technology portion, Newsweek interviews Amazon’s chief executive, Jeff Bezos, in order to explore some of the thinking behind Amazon’s business strategy as it moved from online bookseller to selling cloud computing services and the Kindle electronic book reader.

Mr. Bezos always delivers an interesting interview as he’s forced to straddle a very careful line between print and digital: promoting their new technologies and customers, including Kindle readers, without disregarding a much larger customer base of print book buyers. In past interviews, Mr. Bezos has tried to convince people to buy his digital products by comparing print books to outmoded forms of transportation. He told participants at last year’s D:All Things Digital conference, “People loved their horses too,” noting that people no longer ride horses to work just because they once loved this form of travel...

A quick perusal of the comments show customers repeatedly griping about poor screen quality, unattractive device design and the constraints of digital rights management software on books and newspapers. Mr. Bezos may be right when he says an e-reader is better than a book, but the customer satisfaction suggests why so many companies are rushing in to compete with his Kindle."

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