Tuesday, March 27, 2012

Drilling Down: What Small Businesses Should Know About Pinterest; New York Times, 3/26/12

Gene Marks, New York Times; Drilling Down: What Small Businesses Should Know About Pinterest:

"Q: What are the risks of using Pinterest versus other social media sites?

A: Everyone keeps talking about copyright issues. So I guess the big risk is that Pinterest might be shut down one day because of copyright violations, or Pinterest would be forced to change the functionality and severely limit the way Pinners use the service. The other risk is that, like Facebook, you don’t own your Pinterest account. So you are at the mercy of a third party. This is why it’s always good for a business to have their own Web site and own real estate on the Internet."

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