Thursday, November 15, 2012
YouTube videos make people money, but songwriters rarely see any of it; Guardian, 11/13/12
Helienne Lindvall, Guardian; YouTube videos make people money, but songwriters rarely see any of it: "Naturally, songwriters prefer to concentrate on creating music instead of trying to decipher why their digital royalties are so low. But I decided to enquire further, and discovered that the deeper you look into the nature of digital licensing deals, the murkier the waters and that even people working at music companies were confused about them. To begin to understand why, first of all one needs to understand that the copyrights to each record are divided into two categories: the master rights for the recording, which belong to the record label/artist, and the rights to the composition, which belong to the publisher/songwriter. As YouTube marries video and audio, it requires both a performance licence and a mechanical synch licence for each category for each song. Many record labels I spoke to were shocked by how little the songwriters in my article got paid for YouTube videos."