Sunday, December 27, 2015

America's Orchard? Adams County eyes fruit trademark; Hanover Sun via Pittsburgh Post-Gazette, 12/25/15

Chris Cappella, Hanover Sun via Pittsburgh Post-Gazette; America's Orchard? Adams County eyes fruit trademark:
"The way Idaho is associated with potatoes, or Napa Valley, Calif., is associated with wine, Adams County, Pa., could be associated with its own signature identity, said Marty Qually, county commissioner.
That identity could be America’s Orchard, a trademark proposed by the Adams County Office of Planning and Development for the fruit belt region in western Adams County, Mr. Qually said.
“It’s an effort to really kind of brand the fruit belt in Adams County as being something significant on a national level, which we all know it is,” he said. “We have something that is unique to the nation, so this is America’s Orchard.”...
The planning and development office started working on the trademark about a year ago, Ms. Clayton-Williams said. After research and ideas were complete, the trademark was submitted to the U.S. Trademark and Patent office in October. By mid-February, they expect to have a final decision on approval, she said.
The group anticipates the trademark being approved because they don’t believe it’s currently in use, Ms. Clayton-Williams said. As that process comes to an end, the office is looking to create a trademark branding advisory committee for local stakeholders, she said.
The goal of the committee would be to create a logo and sustainable model for the trademark, Ms. Clayton-Williams said."

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