"The new sci-fi epic opens on Friday — but “Star Wars” corn chips, diaper bags, marshmallows, cork screws, dry erase writing boards and a host of other mundane products may be hitting stores soon after. And you can thank the moviemakers’ legion of lawyers, which has been hard at work for months locking down trademarks on pretty much everything in the film that moves... “They need to be aggressive about protecting the franchise’s new characters right out of the gate,” says New York lawyer Kenneth Falcon (no relation to Millennium), who focuses on copyright and trademark litigation. “People will try to rip off the ‘Star Wars’ brand forever because it’s so lucrative.” The company began securing the rights to all products back in 2014, Patent and Trademark Office documents show. Some other trademarks were sought earlier this year, as plotlines and characters were being finalized."
Friday, December 18, 2015
‘Star Wars: The Force Awakens’ lines up trademarks for ‘Star Wars’ mayonnaise, wind chimes, baby blankets and pretty much everything else; New York Daily News, 12/17/15
Gersh Kuntzman and Dziemianowicz, New York Daily News; ‘Star Wars: The Force Awakens’ lines up trademarks for ‘Star Wars’ mayonnaise, wind chimes, baby blankets and pretty much everything else: