"It takes a lot of work to make brands successful, and they can be undone quickly by controversy and scandal. Thanks to Mr. Trump himself, his name increasingly stands for bigotry and racism. His licensees should ask themselves if they want to be linked to a brand that carries those connotations."
Friday, December 11, 2015
The Tarnished Trump Brand; New York Times, 12/11/15
Editorial Board, New York Times; The Tarnished Trump Brand: