"McDonald's has won a case in a European court that could prevent another company from using any combination of the terms "Mac" or "Mc" to sell food or drinks. The ruling came after the U.S. fast-food giant tried to stop Singapore's Future Enterprises from registering MACCOFFEE as a European Union trade mark."
Wednesday, July 6, 2016
McDonald's Wins EU Trademark for 'Mac' and 'Mc'; Associated Press via New York Times, 7/5/16
Associated Press via New York Times; McDonald's Wins EU Trademark for 'Mac' and 'Mc' :