Friday, December 9, 2016

Michael Jordan wins a tough copyright case in China; Associated Press via CBS News, 12/8/16

Associated Press via CBS News; Michael Jordan wins a tough copyright case in China:
[Kip Currier: This article is another example of confusion of trademark with copyright. It's clearly a trademark case from the facts: the dispute hinges on ownership rights to Michael Jordan's name, which is a trademark issue governed by trademark laws. But notice the headline "...tough copyright case..." and back-and-forth mentions of trademark and copyright.]
"Basketball legend Michael Jordan now owns his Chinese name, after China’s highest court sided with him Thursday following a years-long legal battle over a trademark dispute.
The former NBA star has fought a Chinese sportswear maker since 2012 over the name “Qiaodan,” pronounced “CHEEOW-dan,” the transliteration of “Jordan” in Mandarin.
Qiaodan Sports, a company based in southern China, had registered the trademark under which it was selling its own shoes and sportswear...
The case reflects the difficulties foreign individuals and companies face in protecting their copyrights in China, where domestic firms have long taken a cavalier attitude toward intellectual property."

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