Wednesday, January 4, 2017

How Ronda Rousey Clips Reveal Facebook’s Copyright Challenge; Fortune, 1/3/17

Jeff John Roberts, Fortune; 

How Ronda Rousey Clips Reveal Facebook’s Copyright Challenge:

"The copyright conundrum arose in early 2015 after Facebook (FB, +1.52%) faced a barrage of criticism over the phenomenon of "free-booting" in which people make copies of clips they see on YouTube (GOOG, +1.86%) and elsewhere, and then upload them as their own to Facebook, where the videos can be seen thousands or millions of times.

In response to the criticism—including an essay called "Theft, Lies, and Facebook Video"—the company in 2015 said it took the intellectual property issues seriously, and that it was expanding tools to help copyright owners protect their content.

Based on the latest proliferation of Rousey clips, though, it's hard to see how Facebook has made much progress. Unlike similar clips that appear on YouTube, the Facebook fight videos don't come with advertising, which means the copyright owner is not making any money from them. (YouTube has long had a system called Content ID that flags infringing clips and either remove them or place ads one them)."

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