Wednesday, March 22, 2017
Why Trademarking a Scent is Actually Really Hard; Inside Counsel, March 22, 2017
Amanda Ciccatelli, Inside Counsel;
"“The biggest challenge for registering scents is that they can be subjective and therefore very difficult to register,” said Marjure. “Perception of smell can be a very individual human experience. Sometimes the smell can even cause a negative or unpleasant reaction.”"