Jon Delano, KDKA 2 CBS Pittsburgh; Post-Gazette Is Going Digital, At Least On Some Days, With An Ad Campaign That Is Raising Eyebrows
"The PG has billboards up around town and television ads on-air, featuring those who say they will never go digital.
One TV advertisement: “PGe and PG NewsSlide, who the bleep needs
them. Last time I went on line they tried to track my cookies. They’ll
never get my cookie recipe.”
Another TV advertisement: “Now they’re telling me PG is going digital. They can stick their digital. I’m not doing that.”
“It’s a little insensitive to the readers who really are connected to print, who really depend on print,” said [Andrew] Conte [director of Point Park University’s Center for Media Innovation].
Not true, says [Allan] Block [chairman of Block Communications that owns the PG]."
Issues and developments related to Intellectual Property (e.g. Copyright, Fair Use, Patents, Trademarks, Trade Secrets) and Open Movements (e.g. Open Access, Open Data, Open Educational Resources (OER)), examined in the "Intellectual Property and Open Movements" and "Ethics of Data, Information, and Emerging Technologies" graduate courses I teach at the University of Pittsburgh School of Computing and Information. -- Kip Currier, PhD, JD
Saturday, September 1, 2018
Post-Gazette Is Going Digital, At Least On Some Days, With An Ad Campaign That Is Raising Eyebrows; KDKA 2 CBS Pittsburgh, August 22, 2018
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