Intellectual Property and Open Movements (IP&OM)

Issues and developments related to Intellectual Property (e.g. Copyright, Fair Use, Patents, Trademarks, Trade Secrets) and Open Movements (e.g. Open Access, Open Data, Open Educational Resources (OER)), examined in the "Intellectual Property and Open Movements" and "Ethics of Data, Information, and Emerging Technologies" graduate courses I teach at the University of Pittsburgh School of Computing and Information. -- Kip Currier, PhD, JD

Showing posts with label Fiat uses copyrighted Bronx graffiti mural in ad without permission or payment. Show all posts

Sunday, December 18, 2011

In the Bronx, a Collision of Cars, Celebrity and Copyright; New York Times, 11/28/11

David Gonzalez, New York Times; In the Bronx, a Collision of Cars, Celebrity and Copyright:

"To get that Bronx flavor that so inspired Ms. Lopez “to be tougher…to stay sharper…to think faster,” the spot’s producer stitched in a series of details intended to evoke the South Bronx — a break dancer, a guy drumming on a pail and a stunningly colored graffiti mural, the words “I ❤ the Bronx” clearly visible as the camera pans past the wall. But Fiat and its ad agency, Doner, may have missed one neighborhood detail that could lead to legal action: the copyright symbol on the lower right corner of the mural."