Showing posts with label guessing social media users' socioeconomic status. Show all posts
Showing posts with label guessing social media users' socioeconomic status. Show all posts

Friday, February 2, 2018

Facebook patent tries to guess users' socioeconomic status; Axios, February 2, 2018

Kim Hart, Axios; Facebook patent tries to guess users' socioeconomic status

"A new patent from Facebook describes a system that would use data points it collects on the user — like education, travel history, the number of devices owned, and homeownership — to predict their socioeconomic status. The patent was spotted by CBInsights.

Why it matters: The social network, which is already coming under fire for knowing too much about its users, could use such a system to better target ads and content to specific audiences."