Jake Coyle via Associated Press; Boyle Web sensation: A massive missed opportunity?:
"According to rough estimates by the Times of London based on online ad rates, the first Boyle video could have earned close to $2 million with minimal advertising on YouTube.
Eliot Van Buskirk, a writer for Wired.com who has covered this territory, thinks a unique opportunity was missed.
"This video of Susan Boyle is quickly becoming the most viewed video of all-time — and nobody's making money," said Van Buskirk. "It's been sort of a growing pains stage of ad-supported media."
Van Buskirk said the situation showed the need for content creators and distributors to have agreements in place for when a sensation strikes.
"We're still in the early stages — somehow — of media on the Internet," he said.
A percentage of the would-be ad revenue also would have gone to YouTube. Instead, the Google Inc.-owned company has earned little directly from what might become its biggest hit since launching four years ago."
http://news.yahoo.com/s/ap/20090529/ap_en_tv/us_web_susan_boyle
Issues and developments related to Intellectual Property (e.g. Copyright, Fair Use, Patents, Trademarks, Trade Secrets) and Open Movements (e.g. Open Access, Open Data, Open Educational Resources (OER)), examined in the "Intellectual Property and Open Movements" and "Ethics of Data, Information, and Emerging Technologies" graduate courses I teach at the University of Pittsburgh School of Computing and Information. -- Kip Currier, PhD, JD
Showing posts with label leveraging viral popularity. Show all posts
Showing posts with label leveraging viral popularity. Show all posts
Friday, May 29, 2009
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