Showing posts with label trademarking catchy phrases. Show all posts
Showing posts with label trademarking catchy phrases. Show all posts

Thursday, May 11, 2017

It's not what you say, it's how quickly you trademark it; Reuters, May 11, 2017

Barbara Goldberg, Reuters; 

It's not what you say, it's how quickly you trademark it


"From President Donald Trump's dash to own "Keep America Great" for his 2020 re-election campaign even before he took office to a rush by a foundation for the victims of the Sept. 11 attacks to claim "Let's Roll" just days after New York's Twin Towers were reduced to rubble, Americans [sic] rushing to trademark catchy phrases.

There were 391,837 trademark applications filed last year, with the number growing an average of 5 percent annually, government reports show. The USPTO does not break out how many of those applications were for phrases.

The upsurge is the result of headline-grabbing cases like socialite Paris Hilton's winning settlement of a lawsuit over her trademarked catch-phrase "That's Hot" from her former television reality show, said trademark attorney Howard Hogan of Washington."