Why Trademarking a Scent is Actually Really Hard; Inside Counsel, March 22, 2017

Amanda Ciccatelli, Inside Counsel; 

Why Trademarking a Scent is Actually Really Hard

"“The biggest challenge for registering scents is that they can be subjective and therefore very difficult to register,” said Marjure. “Perception of smell can be a very individual human experience.  Sometimes the smell can even cause a negative or unpleasant reaction.”"