[Podcast] NPR's On the Media; Is Hyperlocal the Future of News?:
"One school of thought says that news organizations are best equipped to cover small neighborhoods, so if you really want to attract readers go local. Last year, the New York Times began its own trial with so-called hyperlocal reporting, starting cautiously in just a handful of neighborhoods in the metro area. Deputy Metro editor Mary Ann Giordano talks about the experiment."
http://www.onthemedia.org/transcripts/2010/07/16/05
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