Wednesday, September 26, 2012

What's so funny about Gangnam Style?; Guardian, 9/24/12

Arwa Mahdawi, Guardian; What's so funny about Gangnam Style? : "Psy has produced a video that is born to spawn and has further facilitated this by waiving his copyright. This stands in high contrast to many western hip-hop stars who have been slow to relinquish control of their "intellectual" property in the same way (take Jay-Z's Empire State of Mind, for example, which quickly generated a host of YouTube tributes that were quickly removed by EMI). Psy's relaxed attitude to his tributes has meant that Gangnam Style has already enjoyed a prolific after-life. Everyone has made their own version, which only adds to the success of the original. Nevertheless, I can't help thinking that there is a slightly odd dynamic at work in this mimicry. For one thing, Gangnam Style is itself a parody. If a spoof spoofs a spoof then what's that spoof spoofing? What, exactly, is the source of all that hilarity?"

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