"The day after the Supreme Court ruled against Aereo in a copyright case brought by the nation’s major broadcasters, Mr. Ely was trying to scoop up Aereo customers by promoting his start-up, Simple.TV, on social media. “Former Aereo customer? Join the Simple.TV Family,” the company wrote on Twitter on Thursday... The television establishment still has much to worry about after its Supreme Court victory on Wednesday over Aereo, the digital start-up that had threatened to upend the economics of the media business. “Television is a castle filled with money,” said Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the Publicis Groupe’s digital marketing unit. “People are trying to get into that castle and take some money.” But while the court’s decision broadens the moat, traditional broadcasters still must find ways to defend themselves against an array of companies like Mr. Ely’s that want to give viewers an alternative to the their model. Eager for a piece of the $167 billion American television market, dozens of companies are offering options for the growing number of viewers known as cord cutters, who are canceling their traditional pay-television subscriptions."
Monday, June 30, 2014
After Supreme Court Ruling, Aereo’s Rivals in TV Streaming Seize Opening; New York Times, 6/29/14
Emily Steel, New York Times; After Supreme Court Ruling, Aereo’s Rivals in TV Streaming Seize Opening: