Wednesday, September 24, 2014

Behind the Groundbreaking Design of Aphex Twin’s Record Covers; New York Times, 9/22/14

Andy Beta, New York Times; Behind the Groundbreaking Design of Aphex Twin’s Record Covers:
"Tomorrow sees the release of “Syro,” a double album on the pioneering electronic label Warp Records that finds the reclusive genius — now a father of two living in rural Scotland — at his mischievous, beat-twisting best. (It can be streamed here in its entirety; a Spotify account is required.) The record also shares a lineage with the eye-catching, face-distorting cover art of releases like 1997’s “Come to Daddy” and 1999’s “Windowlicker,” again finding James collaborating with the groundbreaking firm The Designers Republic (TDR) on the visuals. Here, the collective’s founder and creative director, Ian Anderson, chats with T about the thought process behind some of Aphex Twin’s most iconic cover art...
“Come to Daddy Remixed” (1997) “For us the key elements in the ‘Come to Daddy’ art were the typographic deconstructions of the photographic imagery and of the TV ad for Orange Mobile, which had used one of the Aphex Twin remix tracks. For copyright reasons we weren’t allowed to show an image of the art, so we reduced the ad to a short descriptive text in reversed white out of orange.”

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