Wednesday, October 15, 2014

Conservatives' copyright law changes could backfire; CBC, 10/14/14

Kady O'Malley, CBC News; Conservatives' copyright law changes could backfire:
"It's not hard to imagine the Conservative advertising department working overtime to come up with a new ad centred on a clip of Trudeau's now infamous comments.
If done right — and until Trudeau came along, that ad department had an excellent track record, at least as far as demolishing the credibility of Liberal leaders — a campaign focusing on Trudeau's most ungainly on-camera moments of late could at least start to make up for the time and money wasted in trying to depict him as Canada's new Prince of Pot.
But last spring, representatives from Canada's major broadcasters — CBC, Radio Canada, CTV, Rogers and Shaw, owner of Global — served notice to all political parties that they were seriously considering imposing a collective blackout on ads making use of their proprietary footage without the explicit permission of the copyright holder.
Under that policy, if the Conservative Party can't strike a deal with one of the networks that happened to be filming Trudeau at the time, they would likely find the ad blocked from the airwaves."

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