"A Swedish court has ruled that the confectionery firm Mars can no longer advertise its M&M's brand with the lower case lettering "m&m". The court ruled that the logo is too similar to the single lower case "m" used by the Swedish chocolate covered peanut brand Marabou. If Mars doesn't appeal it will have to use the capital M&M logo in Sweden starting in July... In January, Nestle lost its case to trademark the finger shape of its KitKat bars. A British court ruled that a Norwegian bar, called Kvikk Lunsj, was entitled to use the same shape."
Issues and developments related to Intellectual Property (e.g. Copyright, Fair Use, Patents, Trademarks, Trade Secrets) and Open Movements (e.g. Open Access, Open Data, Open Educational Resources (OER)), examined in the "Intellectual Property and Open Movements" and "Ethics of Data, Information, and Emerging Technologies" graduate courses I teach at the University of Pittsburgh School of Computing and Information. -- Kip Currier, PhD, JD
Showing posts with label finger shape of KitKat bars. Show all posts
Showing posts with label finger shape of KitKat bars. Show all posts
Thursday, June 9, 2016
Sweden bans M&M's logo in trademark battle; BBC News, 6/8/16
BBC News; Sweden bans M&M's logo in trademark battle:
Labels:
finger shape of KitKat bars,
M&M,
Marabou,
Mars,
Nestle,
Sweden,
trademark dispute
Subscribe to:
Posts (Atom)