Friday, May 29, 2009

Boyle Web sensation: A massive missed opportunity?; Associated Press, 5/29/09

Jake Coyle via Associated Press; Boyle Web sensation: A massive missed opportunity?:

"According to rough estimates by the Times of London based on online ad rates, the first Boyle video could have earned close to $2 million with minimal advertising on YouTube.

Eliot Van Buskirk, a writer for who has covered this territory, thinks a unique opportunity was missed.

"This video of Susan Boyle is quickly becoming the most viewed video of all-time — and nobody's making money," said Van Buskirk. "It's been sort of a growing pains stage of ad-supported media."

Van Buskirk said the situation showed the need for content creators and distributors to have agreements in place for when a sensation strikes.

"We're still in the early stages — somehow — of media on the Internet," he said.

A percentage of the would-be ad revenue also would have gone to YouTube. Instead, the Google Inc.-owned company has earned little directly from what might become its biggest hit since launching four years ago."

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