Via CNN.com Technology: In digital age, can movie piracy be stopped?:
"Greg Sandoval, who covers media and digital entertainment for CNET News, said that in the digital age, thieves can gain access to near-perfect advance copies of films on DVD that have greater potential to undermine a movie's box-office prospects.
And even studios' attempts at safeguarding their products against piracy, such as by encoding DVDs with digital watermarks that allow authorities to trace individual copies, aren't enough, Sandoval said.
He said tech-savvy thieves have figured out how to strip such watermarks from DVDs.
"When you're talking about digital content ... it's impossible to lock it down completely" from theft, Sandoval said. "These hackers are very creative. Sometimes, they're one step ahead of the security experts."...
John Malcolm, director of worldwide anti-piracy operations for the Motion Picture Association of America, said digital piracy can take many forms, including peer-to-peer file sharing and streaming.
Malcolm said the association is conducting a lot of outreach to universities and Internet service providers to help them address piracy that occurs over their systems.
The issue is global, Malcolm said, as evidenced by pending litigation in France that would shut down Internet accounts of illegal downloaders."
http://www.cnn.com/2009/TECH/05/01/wolverine.movie.piracy/index.html
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