"“We recognize how distressing it can be when viewers go into a film and suddenly find themselves confronted with jarring scenes containing a protagonist they’ve never encountered before, which is precisely why we created this rating,” said Joan Graves, head of the MPAA’s ratings board, who said the new category was added in part due to the thousands of complaints the organization has received from moviegoers who were upset they weren’t given advance notice that they’d have to make sense of the scenarios unfolding onscreen. “It’s important that today’s movie fans are aware upon entering the theater that none of what they will see has been adapted from a well-known comic book, television series, novel, video game, historical event, previous movie, or theme park ride.” “Ultimately, it will be up to the consumer’s discretion as to whether a film is suitable for themselves and their family, but the O rating will explicitly caution people that they will have to pay attention during the movie and follow the storyline on their own,” Graves added. Though sources said films requiring the new rating are comparatively rare, a spate of high-profile movies over the past several years that do not stem from any previously existing source material—including The Kids Are All Right, Her, WALL-E, Birdman, and Nebraska, among others—have left many viewers angered and perplexed. Citing test audiences they have observed, MPAA officials said that many moviegoers spent the entirety of such films in a state of distress, waiting for the moment when the Incredible Hulk, Katniss Everdeen, Wolverine, or another recognizable character from an established franchise would appear onscreen and clarify the meaning and direction of the film."
Tuesday, November 3, 2015
MPAA Adds New Rating To Warn Audiences Of Films Not Based On Existing Works; The Onion, 10/20/15
The Onion; MPAA Adds New Rating To Warn Audiences Of Films Not Based On Existing Works: