Thursday, June 9, 2016

Sweden bans M&M's logo in trademark battle; BBC News, 6/8/16

BBC News; Sweden bans M&M's logo in trademark battle:
"A Swedish court has ruled that the confectionery firm Mars can no longer advertise its M&M's brand with the lower case lettering "m&m".
The court ruled that the logo is too similar to the single lower case "m" used by the Swedish chocolate covered peanut brand Marabou.
If Mars doesn't appeal it will have to use the capital M&M logo in Sweden starting in July...
In January, Nestle lost its case to trademark the finger shape of its KitKat bars. A British court ruled that a Norwegian bar, called Kvikk Lunsj, was entitled to use the same shape."

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