Taylor Swift Wants YouTube To Treat Artists More Fairly, Too; Huffington Post, 6/20/16

Sara Boboltz, Huffington Post; Taylor Swift Wants YouTube To Treat Artists More Fairly, Too:

"Taylor Swift, Sir Paul McCartney and U2 are among those set to join the music industry’s increasingly loud battle with the world’s largest music service: YouTube. The musicians hope to plead the case in a series of ads this week that it is time to reform a 17-year-old law known as the Digital Millennium Copyright Act that they believe puts tech giants before musicians.

Enacted way back in 1998, the DMCA offers certain protections — sometimes called “safe harbor” — for websites hosting copyrighted content. Under the law, websites like YouTube can serve copyrighted music uploaded by ordinary users so long as the site takes it down when the rights holder asks. In an open letter to be published Tuesday in D.C.-based publications The Hill, Politico and Roll Call, dozens of artists and major record labels call for reforming the DMCA, according to multiple reports.

Many major record labels are currently involved in contract renegotiations with YouTube, or will be shortly, meaning the letter will make its debut at a key time. Those same labels believe that the DMCA gives big tech companies like YouTube a leg up in negotiating fees — meaning less revenue is making its way back to music creators. And that doesn’t make artists very happy, either. Music industry executives call that difference between actual profit from user-generated content sites and estimated potential profit a “value gap.” And they’re out to close it."