Monday, July 3, 2017

Chocolate Aplenty, but Nary a Wonka Bar to Be Found; New York Times, July 3, 2017

Michael Paulson and David Gelles, New York Times; Chocolate Aplenty, but Nary a Wonka Bar to Be Found

"The Wonka brand passed from company to company in a wave of late-20th-century corporate mergers and acquisitions, and along the way came a real-world Wonka Bar, Peanut Butter Oompas, Everlasting Gobstoppers and other candies. In 1993 Nestlé, a Swiss conglomerate, acquired the Wonka name from a British candymaker, Rowntree Mackintosh Confectionery, and, for a time, nurtured the Wonka brand, which eventually encompassed candies including SweeTarts, Nerds and Laffy Taffy, followed by Wonka Exceptionals. But the entire Wonka line has since been discontinued.

Nestlé has been hoping “to refocus the magic of Wonka toward future product offerings around the world,” according to Roz O’Hearn, a company spokeswoman. “We’re considering a variety of options, but for now, our innovation plans remain confidential, so I cannot share more info.”

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