The Supreme Court Explains Trademark Registration, And It's The Best Ever; Forbes, July 10, 2017

Jess Collen, Forbes; The Supreme Court Explains Trademark Registration, And It's The Best Ever

"Much has been said and written in recent weeks about the Supreme Court’s defense of the First Amendment in the Slants case (Did The Supreme Court Slants Case Just Approve A Big FU To Trademark Owners?), by striking down provisions of federal trademark law. The court has also provided us with perhaps the most authoritative explanation of the history of United States trademark registration ever written.

Whether you run a startup, small business or a company on Forbes World’s Biggest Companies list, this should be required reading. Here below, an abridged discussion of trademark registration in this country, courtesy of Justice Samuel Alito of the Supreme Court of the United States (in own his words, and citing prior Court decisions and trademark law experts):"