Podcast [30 min. 49 sec.] NPR's Fresh Air; The New Price Point? 'Free':
"Journalist Chris Anderson believes that businesses can profit by giving their material away on the Internet. His new book Free: The Future of a Radical Price explains how "free" can become a marketing technique, helping businesses gain credibility in an economy that increasingly values reputation.
The editor-in-chief of Wired magazine, Anderson is the author of The Long Tail. Previously, he was U.S. business editor at The Economist."
http://www.npr.org/templates/story/story.php?storyId=106347439
Issues and developments related to Intellectual Property (e.g. Copyright, Fair Use, Patents, Trademarks, Trade Secrets) and Open Movements (e.g. Open Access, Open Data, Open Educational Resources (OER)), examined in the "Intellectual Property and Open Movements" and "Ethics of Data, Information, and Emerging Technologies" graduate courses I teach at the University of Pittsburgh School of Computing and Information. -- Kip Currier, PhD, JD
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment