Podcast [30 min. 49 sec.] NPR's Fresh Air; The New Price Point? 'Free':
"Journalist Chris Anderson believes that businesses can profit by giving their material away on the Internet. His new book Free: The Future of a Radical Price explains how "free" can become a marketing technique, helping businesses gain credibility in an economy that increasingly values reputation.
The editor-in-chief of Wired magazine, Anderson is the author of The Long Tail. Previously, he was U.S. business editor at The Economist."
http://www.npr.org/templates/story/story.php?storyId=106347439
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