Ben Child, Guardian; Music label sues over Seth Rogen's 50/50:
"A Florida-based music and fashion label is suing the makers of the Seth Rogen/Joseph Gordon-Levitt cancer comedy 50/50, claiming it owns the copyright to the title.
Eastland Music Group (EMG) says it has been using the names 50/50 and Phifty-50 records to sell music by a hip-hop duo of the same name since 2000. They allege the film's release in US cinemas has already confused consumers."
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