On the Hobbit trail in New Zealand; Guardian, 11/16/12

Rebecca Nicholson, Guardian; On the Hobbit trail in New Zealand: "People involved with Middle Earth-related tours talk wearily of copyright back-and-forths with the Tolkien estate and with New Line Cinema; it was, initially, hard for them to market anything local as an official Lord of the Rings experience. There's very much a sense that the tourism which followed the films' release took all parties by surprise, and they're preparing for it properly this time."