Protecting Rudolph - trade marks and copyright helping commercialise Christmas songs; Lexology, 12/23/15

Marks & Clerk, Lexology; Protecting Rudolph - trade marks and copyright helping commercialise Christmas songs:

"With festive songs from years gone by playing on the radio and familiar family films returning to our television screens, many of us are ready for Christmas. It is no secret that many businesses have spent months, if not the whole year, readying themselves for the holiday season, which is one of the key events in their annual sales cycle. Indeed, it is thanks to strategic commercial planning on the part of businesses that many of these films, songs and books which we enjoy during the Christmas period make a return year after year. This strategic forethought almost always involves IP protection, including trade marks and copyright.

Some of the most memorable songs like Irving Berlin’s “White Christmas” first released in 1942 and Johnny Marks’ “Rudolph The Red Nosed Reindeer”, composed in 1949, have long histories, in which copyright and trade marks play key roles.

Copyright and trade marks are closely associated but protect different legal rights. In legal speak, copyright serves to protect original literary and artistic works from unauthorised copying; trade marks seek to guarantee the commercial origin of particular goods and services. This distinguishes those goods and services from their competitors’."