"McDonald's has won a case in a European court that could prevent another company from using any combination of the terms "Mac" or "Mc" to sell food or drinks. The ruling came after the U.S. fast-food giant tried to stop Singapore's Future Enterprises from registering MACCOFFEE as a European Union trade mark."
The Paperback version of my Bloomsbury book "Ethics, Information, and Technology" will be published on Nov. 13, 2025; the Ebook on Dec. 11; and the Hardback and Cloth versions on Jan. 8, 2026. Preorders are available via Amazon and this Bloomsbury webpage: https://www.bloomsbury.com/us/ethics-information-and-technology-9781440856662/
Wednesday, July 6, 2016
McDonald's Wins EU Trademark for 'Mac' and 'Mc'; Associated Press via New York Times, 7/5/16
Associated Press via New York Times; McDonald's Wins EU Trademark for 'Mac' and 'Mc' :
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