Swatch succeeds in trademark case over Apple 'iWatch'; BBC, 9/13/16

BBC; Swatch succeeds in trademark case over Apple 'iWatch' :

"The UK's Intellectual Property Office (IPO) upheld Swatch's opposition, which was filed in March 2014...

"This decision shows the difficulty global brands can have when it comes to launching a new product around the world," said Sharon Daboul, a trademark lawyer at law firm EIP.

"Trademarks are territorial, which means that a trademark must be available for registration in every country of interest."

Not being able to secure the iWatch trademark around the world would have been a "key factor", Ms Daboul added, in Apple's decision not to use the name for its smartwatch."