‘The Great British Bake Off’ Changes the Way the British Bake; New York Times, 10/18/16

Melissa Clark, New York Times; ‘The Great British Bake Off’ Changes the Way the British Bake:

"Nobody expected a baking competition to become one of the top-rated shows on British television, reaching its peak audience of 15 million viewers with the Season 6 finale last year. (The most recent three seasons of the show began airing in the United States in 2014 on PBS as “The Great British Baking Show” because “Bake-Off” is a trademark of Pillsbury .)"