It's not what you say, it's how quickly you trademark it
"From President Donald Trump's dash to own "Keep America Great" for his 2020 re-election campaign even before he took office to a rush by a foundation for the victims of the Sept. 11 attacks to claim "Let's Roll" just days after New York's Twin Towers were reduced to rubble, Americans [sic] rushing to trademark catchy phrases.
There were 391,837 trademark applications filed last year, with the number growing an average of 5 percent annually, government reports show. The USPTO does not break out how many of those applications were for phrases.
The upsurge is the result of headline-grabbing cases like socialite Paris Hilton's winning settlement of a lawsuit over her trademarked catch-phrase "That's Hot" from her former television reality show, said trademark attorney Howard Hogan of Washington."
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