Kirsten Thompson, Comic Book Resources; Disney Can’t Use ‘Marvel’ in Disneyland Avengers Theme Park
"Disney California Adventure Park will be expanding in the next year or so and in the process, will be removing several attractions. The new space will showcase superheroes from Marvel Entertainment’s movies, comics, and video games. The Hulk, Iron Man, Spider-Man and other characters will be spotlighted. However, this theme park attraction won’t be called “Marvel Land,” even though such a title would encompass the entirety of the entertainment giant’s characters. This is due to legal fine print.
Although Marvel was purchased by Disney in 2009, there are still a myriad of licensing agreements with other movie studios that have to be followed. Some of these are with Disney’s rival, Universal Studios, and they put limits on the company’s intellectual property rights.
In particular, these agreements bar Disney from using certain Marvel characters in Disney theme parks east of the Mississippi River and prohibit them from using the word “Marvel” in the title of any other theme park land."
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