Jacqueline Taylor, Houston Chronicle; A trademark can protect that clever slogan
"Q: I’ve come up with a catchy and distinctive slogan for my
new small business, and I’d like to make sure no one else uses it. Would
a trademark legally protect it?
A: Good timing on your question. The UH Bauer
College Small Business Development Center is offering a special workshop
on “Protecting Your Business With Trademarks” from 9:30 a.m. to 12:30
p.m. on July 17. It will provide the answer and walk you through the
process. You’ll learn how a strong trademark can not only protect your
brand but also help customers find your business.
The workshop will be led by Anne Cullotta of the Culotta Law Firm.
Register for the $29 class, which will be held at the SBDC’s Midtown
office on Fannin Street, at sbdc.uh.edu.
The U.S. Patent and Trademark Office website, uspto.gov, also is a
helpful resource. Find a detailed explanation of the trademark process;
an explanation of the difference between patent, trademark and copyright
protection; and the difference between registering a domain name,
business name and trademark. The information will help you determine if
trademark protection is what you’re looking for and what the process
entails.
You should be aware that there’s a difference between what’s known as
a “common law” trademark and a federally registered trademark."
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