Avengers IP, Assemble: the wild, circuitous path to Marvel getting its own brands back; Polygon, March 23, 2019

Ross Miller, Polygon; Avengers IP, Assemble: the wild, circuitous path to Marvel getting its own brands back

"Since 1998, there have been over 50 films based on Marvel comic characters, from Blade (produced by New Line Cinema) through this month’s Captain Marvel. Only 21 of them have been considered canonical to the Marvel Cinematic Universe (MCU), with all but six exclusively produced and distributed by Marvel Studios. The others were produced and/or distributed by almost every major film company out there: Paramount, Universal, New Line, Warner Bros., Columbia/Sony Pictures, Lionsgate, and 20th Century Fox — the latter of which produced 16 Marvel IP-based films, with two more due out by the end of this year.

But now, with over $18 billion in worldwide box office grosses for the MCU alone and a long history of contractual negotiations, acquisitions, and at least one sandwich thrown, Marvel has reclaimed the rights to nearly its entire cast of characters. Here’s how it got here, and what’s left to collect."