Kyle Jahner, Bloomberg Law; DNA Phrase Too Descriptive for Registered Trademark, TTAB Says
"A biotech company lost its bid to register a trademark for a patented
DNA technique it invented, after a Patent and Trademark tribunal said
the phrase “Sequencing by Binding” was too descriptive to register.
The Jan. 6 precedential decision illustrates that multi-word trademarks, even if coined by an applicant, can still fall short of the requirements for trademark registration."
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