KENNY MALONE, NPR, Planet Money; The Spider-Man Problem
"When Marvel licensed the Spider-Man film rights to Sony Pictures in the 1990s, the deal made sense — Marvel didn't make movies yet, and their business was mainly about making comic books and toys. Years later, though, the deal would come back to haunt Marvel, and it would start a long tug of war between Sony and Marvel over who had creative cinematic control for Marvel's most popular superhero."
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