Eugene Y. Mar, Thomas J. Pardini, TechCrunch via JDSupra; Failures are valuable IP: Protect your startup’s negative trade secrets
"Technology companies and start-ups are familiar with protecting inventions with patents, and protecting their secret formulas, source code, and algorithms as trade secrets. But tech companies may not be aware of another powerful form of IP protection in California known as “negative trade secrets,” which are intended to protect a company’s secret know-how gained from extensive research investment about what does not work."
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