Elon Musk Apparently Didn’t Bother To Make Basic Preparations Ahead Of His Chaotic, Comical Rebranding Of Twitter As ‘X’ Despite His Decades-Long Obsession With The Letter; UPROXX, July 25, 2023

Mike Redmond, UPROXX ; Elon Musk Apparently Didn’t Bother To Make Basic Preparations Ahead Of His Chaotic, Comical Rebranding Of Twitter As ‘X’ Despite His Decades-Long Obsession With The Letter

"To the surprise of no one, there was a whole lot of diligence left on the table.

Despite Musk having a decades-long obsession with the name X, to the point that it led to his ouster at PayPal, it appears that nobody at Twitter thought to check if anyone had already registered the X trademark. Turns out, Musk’s rival Mark Zuckerberg is already sitting on the name along with 900 other copyright registrations (including Microsoft). Whoops."