Crayola trademarks the 'slightly earthy' smell of its crayons; Financial Post, August 23, 2024

 Lily Meier and Brian Delk, Bloomberg via Financial Post; Crayola trademarks the 'slightly earthy' smell of its crayons

"In July, the U.S. Patent and Trademark Office issued a trademark to the arts and crafts giant for the smell of its crayons — that waxy scent of a childhood spent trying to colour within the lines."