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"“The intersection of generative AI and CGI image creation is the next wave.”
Now that wave is threatening to flood an unprepared industry, washing away jobs and certainties. How do people in the industry feel? To find out, I attended Trojan Horse Was a Unicorn (THU), a digital arts festival near Lisbon in Portugal. Now in its 10th year, THU is a place where young artists entering these industries, some 750 of them, come to meet, get inspired and learn from veterans in their fields: film-makers, animators, VFX wizards, concept artists, games designers. This year, AI is the elephant in the room. Everyone is either talking about it – or avoiding talking about it...
Andre Luis, the 43-year-old CEO and co-founder of THU, acknowledges that “the anxiety is here” at this year’s event, but rather than running away from it, he argues, artists should be embracing it. One of the problems now is that the people eagerly adopting AI are executives and managers. “They don’t understand how to use AI to accelerate creativity,” he says, “or to make things better for everyone, so it’s up to us [the artists] to teach them. You need people who actually are creative to use AI.”
Luis likens generative AI to ultra processed food: it cannot create anything new; it can only reconstitute what’s already there, turning it into an inferior product. “And a lot of companies are trying to make fast food,” he says. Many see AI as a way to churn out quick, cheap content, as opposed to higher quality fare that has been created “organically” over time, with loving human input...
The democratising potential of AI could usher in what Luis calls “a new era of indie” in films, games, TV. Just as digital technology put cameras, editing and graphics tools into the hands of many more people...
“AI is something that is here,” he tells the young creators at THU, “so you need to adapt. See the opportunities, see the problems, but understand that it can help you do things in a different way. You need to ask yourselves, ‘How can I be part of that?’"
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