Thursday, December 5, 2024

Read the cease-and-desist letter UC sent to middle school about logo, Bearcats name; Cincinnati Enquirer, December 2, 2024

 Kaycee Sloan, Cincinnati Enquirer; Read the cease-and-desist letter UC sent to middle school about logo, Bearcats name

"With Cheatham on the hunt for a new name, another Cincinnati university offered up its mascot free of charge.

Anthony Breen, the CEO of Synergistic, a marketing agency in Cincinnati that works with Xavier, said the company, along with Xavier, had pledged to rebrand and redesign Cheatham's logo, mascot and wordmark. They will also provide other needed marketing support.

But it all comes with one caveat: The middle school must agree to become "Musketeers."...

Musketeer Gear, a nonprofit founded by Xavier alumni in 2022, also released a new white T-shirt that features the outline of Tennessee with "Cheatham Musketeers" written in navy blue letters. The shirts are priced at $35 and all proceeds will go directly to the middle school...

Jeff Hobbs, athletic director for Cheatham County School District, said Nov. 25 that Xavier University itself had not yet reached out to the school, and that "Musketeers" is among the names currently being considered."

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