Jack Baer, Yahoo Sports; Utah Hockey Club scraps permanent Yeti nickname due to copyright dispute with cooler company
"The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand.
Mike Maughan, an executive of the team's parent company Smith Entertainment Group, confirmed to reporters Wednesday, per ESPN, that the team would pivot to a different selection of possible names after the U.S. Patent and Trademark Office rejected the Yeti name and logo it submitted for approval.
The USPTO specifically cited a "likelihood of confusion" for consumers due to other companies and brands with a similar name, most notably the Yeti Cooler Company. Different companies can feature a similar name if they're in clearly different fields (e.g. the Beatles' Apple Corps and Apple Computers), but it seems likely an NHL team with the same name would clash with certain products, such as the cooler company's apparel line."
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