Sunday, September 28, 2025

Why I gave the world wide web away for free; The Guardian, September 28, 2025

 , The Guardian ; Why I gave the world wide web away for free

"Sharing your information in a smart way can also liberate it. Why is your smartwatch writing your biological data to one silo in one format? Why is your credit card writing your financial data to a second silo in a different format? Why are your YouTube comments, Reddit posts, Facebook updates and tweets all stored in different places? Why is the default expectation that you aren’t supposed to be able to look at any of this stuff? You generate all this data – your actions, your choices, your body, your preferences, your decisions. You should own it. You should be empowered by it.

Somewhere between my original vision for web 1.0 and the rise of social media as part of web 2.0, we took the wrong path. We’re now at a new crossroads, one where we must decide if AI will be used for the betterment or to the detriment of society. How can we learn from the mistakes of the past? First of all, we must ensure policymakers do not end up playing the same decade-long game of catchup they have done over social media. The time to decide the governance model for AI was yesterday, so we must act with urgency.

In 2017, I wrote a thought experiment about an AI that works for you. I called it Charlie. Charlie works for you like your doctor or your lawyer, bound by law, regulation and codes of conduct. Why can’t the same frameworks be adopted for AI? We have learned from social media that power rests with the monopolies who control and harvest personal data. We can’t let the same thing happen with AI.

So how do we move forward? Part of the frustration with democracy in the 21st century is that governments have been too slow to meet the demands of digital citizens. The AI industry landscape is fiercely competitive, and development and governance are dictated by companies. The lesson from social media is that this will not create value for the individual.

I coded the world wide web on a single computer in a small room. But that small room didn’t belong to me, it was at Cern. Cern was created in the aftermath of the second world war by the UN and European governments who identified a historic, scientific turning point that required international collaboration. It is hard to imagine a big tech company agreeing to share the world wide web for no commercial reward like Cern allowed me to. That’s why we need a Cern-like not-for-profit body driving forward international AI research.

I gave the world wide web away for free because I thought that it would only work if it worked for everyone. Today, I believe that to be truer than ever. Regulation and global governance are technically feasible, but reliant on political willpower. If we are able to muster it, we have the chance to restore the web as a tool for collaboration, creativity and compassion across cultural borders. We can re-empower individuals, and take the web back. It’s not too late."

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